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What are the key factors for success in e commerce in detail?
(14 Marks)(JUL 14)
Look and Feel : attractive web storefront, website shipping areas, multimedia product catalog pages, and shopping features
Advertising and Incentives : targeted web page advertising and e-mail promotions, discounts and special offers, including advertising at affiliate sites Personal Attention personal web pages, personalized product recommendations, Web advertising and e-mail notices, and interactive support for all customers
Community Relationships :virtual communities of customers, suppliers, company representatives, and others via newsgroups, chat rooms, and links to related sites
Security and Reliability :security of customer information and website transactions, trustworthy product information, and reliable order fulfillment.
Apart from these three key factors
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