COURSE OBJECTIVE: The basic objective of this course is to make the students aware of the various aspects of entrepreneurship and research. The course aims to acquaint the students with challenges of starting new ventures and enable then to investigate, understand and internalize the process of setting up a business.

COURSE STRUCTURE:
Entrepreneurship-Basic Concepts: Concept, knowledge and skills requirement; characteristic of successful entrepreneurs; role of entrepreneurship in economic development; entrepreneurship process; managerial vs. entrepreneurial approach and emergence of entrepreneurship.
Starting the venture: generating business idea – sources of new ideas, methods of generating ideas, opportunity recognition; environmental scanning, competitor and industry analysis; feasibility study – market feasibility, technical/operational feasibility, financial feasibility; drawing business plan; preparing project report; presenting business plan to investors.
Planning and Sources of Finance: marketing plan – marketing research for the new venture, steps in preparing marketing plan, organizational plan – form of ownership, designing organization structure, job design, manpower planning; Financial plan – cash budget, working capital, break even analysis. Debt or equity financing, commercial banks, venture capital; financial institutions supporting entrepreneurs.
Indian versus Western Functioning of business: Indian chaos and western order, pros and cons of chaos and order. Anxiety over chaos versus comfort with complexity and ambiguity.
Business research: its concept, nature, scope, need and managerial value of business research; concepts, constructs, variables, hypothesis, process of research; types and significance of research.
Research design: concept and types – exploratory, descriptive and experimental; sampling design –techniques, factors influencing sample size; attitude measurement; measurement; measurement scales-types and construction of scales and reliability and validity aspects in measurement.
Data collection and Report Writing: questionnaire/schedule; questionnaire designing, interview and observational methods; data analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing – an overview of parametric and nonparametric tests. Research report; ingredients and constructions of research report – procedure of preparation of reference and bibliography

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